Event Analytics via Social Media

If you are currently using social media with your events, how do you prove its worth when your event ends?

Using platforms like Google Analytics helps you understand which parts of your social media strategies are performing best, working across all of your platforms to deliver the insights you need.

I think in terms of events, we tweet or we share content on Facebook etc but I believe many organisations aren’t using the systems available to follow-up.

If for example you are running a seminar, sharing the link on Twitter but by not actually monitoring how many people are actually opening the link, you could be missing out on making valuable connections.  If someone is clicking on a link you provide to your event, they will have a genuine interest in the content.  By following up with them directly, perhaps sending the seminar materials to them post-event in a direct message you may make valuable connections which may get them in the door the next time you run a seminar of similar content.

Another missed trick is sharing content on Facebook and not using their own analytics to see how your share is doing.  It is there, free and easy to use!!

I have just read this great feature in Social Media Times called “How to Measure Social Media Results Using Google Analytics” which gives great insight into proving the impact and benefit of your social media.

 

 

 

 

 

 

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Are you missing a trick?

A few weeks ago I wrote about the need for social media to be 24 hours. I have had some great comments on it and I think people are starting to wake up to the necessity of it. For those businesses whom do have someone monitoring activity on their social media feeds though, some of you are still missing a trick.

I am an event manager, every time I go to a new restaurant, hotel, or pretty much anywhere I will see if that company has any social media presence and if they do, I will send a “looking forward to dinner at x” or similar.

Now me, if I was managing that businesses Twitter account, I would give the restaurant manager a heads up. My picture is on my Twitter, I have told you I am coming in.. what could be easier? You could hazard a guess that I am going to Tweet after I have eaten there, hopefully give your businesses a glaring FREE plug.. so why aren’t businesses using it this way? Why aren’t they monitoring the people using social media coming into their businesses?

Now, in no way I am saying I deserve extra special treatment because of what I do but what I do think is that people like me are marketing your business for free! It is not costing you anything for me to tell my 2000+ followers what an amazing time I have had in your restaurant, and all I need in return is an extra smile!

Facebook turns 10…?? I thought it had been here forever!

I cannot recall (vividly) the time before Facebook? I know Facebook is still relatively young at age at 10 but seriously, can you remember when you didn’t while away hours on Facebook on a Sunday?

It seems today we use it from everything from planning our birthday party to using it to chat so as to save on our mobile phone bills.

Pre-Facebook how did you know who from school got married, divorced, or fat…? How else could you stalk your boyfriends ex-girlfriends without going to jail?

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It feels like we have been privy to Facebook for a lifetime and if the interview with Mr Zuckerberg is anything to go by, its going to be around for a while longer.  In a recent interview with Forbes, Zuckerberg credits simply “caring more” for Facebook’s success… (read it here)  and we know there are a lot more features to come that will hopefully keep us intrigued for that bit longer.  People still haven’t got the hang of GooglePlus and tend to use Twitter more in a business sense.

Facebook is constantly evolving and adding features that we may or may not deem useless (useful).  I still think the ability to see whom had clicked on your profile the most was most useful for weeding out stalkers however the feature was quickly ripped away as soon as we discovered it.. why I ask, why????

Facebook has, I think, the ultimate platform for professional and personal usage and by shear reach alone, I think it remains (at the moment) one of the most influential tools in social media.

What do you think?