What is content marketing? It is the creation of content (i.e. via a blog), then pushing that content out through various social media channels in order to convert those that view that content into customers. In a more formal defination via the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing … Continue reading Content for Event Managers with LinkedIn
As my last week of work for the year comes to a close I thought appropriate for a bit of reflection. My personal life this year has been the best of my life, I got married to the best man in the world, I've been on so many holidays I can't count and got the … Continue reading What an “Eventful” Year
The Blog Awards are the only Blog Awards that provide us, bloggers, a chance of recognition for our blogs over the past year. This year, I have been entered into two categories and if you have read and like my blog I would be ever so grateful for your vote! The awards are a … Continue reading Vote for me… please?!
When I first started using Twitter to engage in dialogue with other event professionals I was hooked! It was great to be able to talk to others, in real-time, exchange information, ask industry related questions and generally just sounding off ideas about the event world. I do however feel though that the nature of the … Continue reading Twitter chats for #eventprofs