Content for Event Managers with LinkedIn

What is content marketing? It is the creation of content (i.e. via a blog), then pushing that content out through various social media channels in order to convert those that view that content into customers. In a more formal defination via the Content Marketing Institute:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Initially the purpose of content I believe, is to inspire your audience to share your work and keep them engaged.  It is to provide quality content first, before your competitors and it is to provide content that your audience wants.  You need to show the world what your about and uploading any old *&^% will not hold you in high regard.

In terms of event management, the content available to share is probably the most varied and highly visual across all industries and to start, there is mounting evidence to show that rather than a traditional blogging platform like WordPress or Blogger, LinkedIn can lead to great engagement and leads.

Like other platforms, once you have published your content you can Tweet links to it, share images from it on Facebook or Instagram all the while bringing people back to your post and more importantly to either your own personal profile or the profile of your company.  I guess it depends on what you want really but I for certain am going to start giving it more of a go.  I published an article there (you can read it here) last week and received 2 endorsements, an invitation to hold a discussion forum and four new connection requests!

If you haven’t yet thought about pushing your content out via the LinkedIn Publisher, why not give it a go today.  You can read all about it here.

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What an “Eventful” Year

As my last week of work for the year comes to a close I thought appropriate for a bit of reflection. My personal life this year has been the best of my life, I got married to the best man in the world, I’ve been on so many holidays I can’t count and got the news that my little sister is also going to be married next year which is amazing!

 

business resolutions for 2015

Work wise, I have done some amazing events and some not so amazing (boring) ones. I have been fortunate to travel for work to places people only dream of and I only cried once at work all year and even then I think it was more pms than the actual pressure.  I believe in ambition, I am not one for being settled and I am constantly thinking what I can do to make myself better and move higher.  I want to learn more, experience more, be challenged more, cry more! I take too much Vitamin B to sit still and as this event year draws to a close, I can’t wait for next year to see what happens but from now until 31 December, my end of year resolution is going to be to do everything within my power to make sure next year is the best work year yet.

I read a great article in The World of Psychology that talks about the appeal of a clean slate, the opportunity to start again that makes resolutions initially so appealing yet according to the piece most of the goals people set on 1 January are out the window by April. According to the article:

“The fact that people keep making resolutions even when they don’t always follow through ultimately means that they have hope and a certain level of belief in their ability to change and be more of who they really want to be”

Keyboard Illustration "Launch 2015"

 

What’s your New Year Resolution? Do you make them?

Vote for me… please?!

The Blog Awards are the only Blog Awards that provide us, bloggers, a chance of recognition for our blogs over the past year.  This year, I have been entered into two categories and if you have read and like my blog I would be ever so grateful for your vote!

 

The awards are a great way for us bloggers to network with each other and just generally be inspired.  Every Tuesday at 9.00 pm GMT you can join the Twitter chat which really helps with inspiration and motivation.  (find out more details here). 

If you have a minute to spare you can use the links below to vote for me!

To vote for my blog in the Events category click here

To vote for my blog in the Food & Drink category click here

 

 

 

 

 

Twitter chats for #eventprofs

When I first started using Twitter to engage in dialogue with other event professionals I was hooked! It was great to be able to talk to others, in real-time, exchange information, ask industry related questions and generally just sounding off ideas about the event world. I do however feel though that the nature of the chats has changed and rather than using the allotted hour to exchange information, the platform is used more for self promotion.

Now don’t get me wrong, all social media endeavours are all about self promotion but I am wondering if there is a way to bring them back to grass-roots, to what I think is most beneficial….exchanging information.

The two Twitter chats I regularly engage in are as follows:

#Eventhour

Event Hour is every Wednesday from 9.00 pm to 10.00 pm GMT.  I really get a lot out of it (when I can make it). I have even met up with a couple of the event professionals I have met on Twitter and have definitely broadened my network. I think its very useful for any event professionals or event management student.  You can even keep the conversation going once it is over.  There is a LinkedIn group you can join here which is tied in with the Twitter chat.

 

 

 

#eventhour

image courtesy of Event Industry News

#Bloghour

Blog Hour is my favorite.  It was set up by the UK Blog Awards (you can read about them more here) and is held every Tuesday from 9.00 pm to 10.00 pm GMT. When I can, I am an active participant in #bloghour as I find it ever so useful. Each week, prior to the chat, you can view a list of roughly six questions to which a third-party mediator hosts each chat, taking us all through them.  It is very easy to engage and I have learnt so much from it in terms of making my blog better.  Just last week I learnt how to get free photos for my blog rather than keep paying through istock! result.

Things to remember

If you want to participate in either blog, as far as I can see there are no stipulations.  All you have to do is search for the hashtag and off you go.  I use Hootsuite which makes it so much easier.  All you do is save the search for #eventhour or #bloghour  in one of your streams, you can then view every single tweet using that hashtag.

Capture - bloghour

 

 

 

 

 

 

 

 

 

 

 

Another thing to remember is that you are there to build networks, share ideas and use the chat to sound of a few ideas.  Try not  to use it just to promote yourself, your blog or your brand!

Lastly, and what a lot of people tend to forget is to always use the chat hashtag.  If I am participating in #bloghour, I will use that hashtag in every piece of dialogue, even when there is a chain of 16 replies!

Happy #tweeting!