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My 3 Es of Event Perception

Event Consult:

Enjoyable is what it is all about. Great post!

Originally posted on Eventfully Hatty:

During my studies, I’ve noticed that a lot of academics like alliteration – from Kotler’s 5 Ps of marketing to Gordon’s 11 Cs of customer relationships, many researchers have jumped on the bandwagon to assert their opinions. As a soon-to-be events graduate, it occurred to me that my fellow students and I are the future of academic literature, so why not give it a go now?!

My 3 Es of Event Participation (2)

Effective It’s crucial that your event meets the aims and objectives set for it before you started to organise it – and if you didn’t set aims and objectives then you’re setting yourself up for an ineffective event before you even begin! Whether you hope to spread a message, teach a lesson, raise some money or just give someone a great time, it’s important to know what you wish to achieve. When I’m planning an event, I usually work to multiple sets of aims and objectives…

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Garden party

Event Theming – Part 1

Coming up with a concept for an event with that all important wow factor is hard! It’s either been done to death or is boredom city.  Working in corporate events means that whilst the bulk of events is seminars and conferences, once in a while you need to pitch that event idea that will not only motivate those you’re working for, but motivate and inspire YOURSELF. You need to be excited about what you are doing and to do that, you need to think out of the box.Beautiful spring table setting on bright background Candy barGarden party

When you start looking at your event theme, you need to think about how you will apply that theme to all the different components involved in planning your event.  To do it properly, your theme should be reflected in everything from the invitation to the food, the drinks and everything in between.

When you first receive the brief, look at the people whom are putting on the event.  Look at what the event is for. If it is a launch party for the new office in France then please don’t do a French themed event! I would personally research what great things happened on the event date throughout time and use THAT as your theme.  (You get my drift, think OUTSIDE the box).

Event theming is my favourite part of my career and if you are reading this I bet you have a keen interest too.  I am going to write this in 2 parts.  So first, we need to look at all the components that make up your event and from there, look at how you can tie in your theme.

Below are some of my suggestions to help theme your event end-to-end.MB_355

The Components


  • The invitation or the save the date – this is THE most important part of the whole event’s process. You need to set the scene for your theme here (you don’t have the give the whole thing away) and it needs to capture your reader attention and get them excited – you want them to say yes!
  • The venue – if you can’t tie your venue into your theme directly, you will find some small aspect that you can.  You just need to do your research..
  • The social media strategy – make sure your content involves your theme
  • Arranging the event helper or staff – you don’t need to go OTT but make sure you event helpers or staff project an angle of your theme.  I once did a circus theme where we had the wait-staff just wear huge clown ties.  They looked so smart and just had this one quirky addition that stood out!

The Event

  • The arrival – red carpet, green carpet, huge umpire chair for a tennis themed event. Make sure your theme runs from the moment they arrive
  • The music – obvious! you’re not going to play 1990’s music at a roaring 1920’s bash are you>
  • The decorations and actual theming – speak for themselves but remember sometimes less is more
  • The food – remember we are now living in the age of social media. By presenting your food in a creative and inspired way you can gain great profile for your event as your guests will share snaps of the food on social media.  Try and remember this when designing your event food.
  • The Drinks – always, always create a signature drink that ties in with your theme. Holding a seminar you can still have a themed drink, remember think out of the box. How many seminars have you been to where your offered a signature drink? It leaves a lasting impression…
  • The speeches – even just one-off the cuff remark that ties in with the theme or delivered in character?

After the event

  • The follow –up – send your guests a follow-up email or gift to remind them of your theme and what a great time they had!

The BNC Grand Dinner

Only a few more hours until the BNC Grand Dinner tonight at the Dorchester!


Last years dinner was at the Ritz (you can read about it here) and was amazing.  I am so excited for tonight and can’t wait to blog about it tomorrow!



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Instagram for #eventprofs

I use Instagram religiously in both my personal and professional spheres and think that for a small business in any industry that offers a visual element then Instagram is a must.instagram

As an event manager I use Instagram to capture images of my events live, using those images and pushing them out to the various social media mediums Instagram offers. I also use it as a kind of image database that I can refer back to if I am looking for inspiration or to look back through if I need to remember how I themed a particular event.

Using Instagram offers the ultimate in user engagement, real-time.  By adding  a unique hashtag to your shared image, you can create real-time conversations. By doing a bit of research before your event, you can see what the current trends are in hashtags and find one that suits your event, by doing so, attracting even more viewers to your account whom are simply following that hashtag.

Here is a really informative blog on the Eventbrite site with some great tips on using Instagram for your events!


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Body coach 3

So I have started #cycle2 #90daysssplan

Its day 3, I worked until midnight last night and had to get up at 5.00 am this morning to make food but you know what? I DID IT. I have my little bag packed with breakfast, lunch, dinner, supplements and a carefully measured out 25 grams of Macadamia nuts and I feel great.




I loved #cycle1. I really did (read my post here). It was effortless once you got going, I saw a change in my shape and was down a few kilo – however day 3 on #cycle2 and I feel like a bloated whale. I am sure it will subside, @thebodycoach said to “trust him” so, I will keep going with the plan for the remainder of the 30 days on this cycle and see how I go.

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So far, I have had pasta with chicken for breakfast for the first two days with shepherd’s pie for lunch and fish for dinner (with more potatoes).  Today is a rest day and am still going on my breakfast that I started eating 3 hours ago.  The portions are huge but hopefully I will get used to them.
As per my last post, if you are thinking of giving it a go as an event manager (or anyone really), do it. I don’t regret it at all.  I feel amazing, healthy, focused and in charge. I’ll post again mid-cycle.




Diary of an #Eventprof’s ‘Venue Spotlight’ – InterContinental® London – The O2!

Event Consult:

this is great- I can’t wait to visit!

Originally posted on Diary of an #Eventprof:

InterContinental London - The O2As an event professional and more importantly resident and lover of all things Greenwich, I was extremely excited to hear about the opening of the hotel I’m featuring in my first Diary of an #Eventprof’s ‘Venue Spotlight’ feature.

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Bacon burger with beef patty on red wooden table

Big Fernand

Burgers are my world (well they are when I am not on my #90DAYSSSPLAN) and on reading that Big Fernand, The French Burger Workshop had opened in Fitzrovia I was pretty excited. You can have your burger with anything from beef to veal to chicken and they also allow a “build your own” version.  Branches all over France and a few popping up in the UK – Check out the review on Square Meal!


You can check them out here.  I can’t wait to go and try one!Bacon burger with beef patty on red wooden table