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Social Media at Events – #hashtag

I wrote about measuring return via analytics on social media earlier this week.  You can read my blog here.  As I am slightly obsessed with social media and the role it plays in events,  last night read this great article from Bizbash.  The post talks about the new strategies, tips and tricks currently in the industry.  I hope you find it as interesting as me.

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The part most interesting to me is the use of hashtags at events. If you have been living under a rock, a hashtag is a word or in some cases a phrase to which a # is placed at the beginning.  The main reason for the # is that it enables social media indexing and thus enables anyone using that hashtag able to find content, all over the globe using the same hashtag… sounds complicated but it’s really not!  I can’t believe so many #eventprofs get it wrong though. People are still using #megalonghashtagsthatarehardtoread  that mean nothing and many just don’t understand exactly what they are used for. It drives me nuts.

 

The Hashtag is used to promote an event.  It helps categorize  tweets so that anyone searching for it, can find every tweet that pertains to that hashtag.  If you have a global event and everyone uses the same hashtag, all of the tweets can be visible wherever they are sent from!

You should use one main hashtag, per event. There should be research prior to devising the hashtag to make sure no one else is using it for their event.  It is also best to alleviate the use of a date or year as once the event year has passed, you’ll need a new one if you run the same event the following year!

There are soooo many ways to make hashtags enhance your event.  Below are my top 5.

  1. Let your guests know what your hashtag is pre-event and start building the momentum. An example would be looking forward to seeing everyone at our event tonight #eventnetworking
  2. If you are running  a presentation or, having slides, encourage your speakers to put your event hashtag on them – make them visible
  3. Use your hashtag to run promotions or incentives.  For example asking people to use the event hashtag to win a bottle of wine at the event or bar after the seminar
  4. For conferences, use your plasma screen to display rolling tweets of people talking pictures of themselves at the conference, using the event hashtag
  5. Encourage your attendees to have a conversation with your hashtag – once a good debate or conversation gets going you could get MAJOR trending which only serves to promote your event further!
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Event Analytics via Social Media

If you are currently using social media with your events, how do you prove its worth when your event ends?

Using platforms like Google Analytics helps you understand which parts of your social media strategies are performing best, working across all of your platforms to deliver the insights you need.

I think in terms of events, we tweet or we share content on Facebook etc but I believe many organisations aren’t using the systems available to follow-up.

If for example you are running a seminar, sharing the link on Twitter but by not actually monitoring how many people are actually opening the link, you could be missing out on making valuable connections.  If someone is clicking on a link you provide to your event, they will have a genuine interest in the content.  By following up with them directly, perhaps sending the seminar materials to them post-event in a direct message you may make valuable connections which may get them in the door the next time you run a seminar of similar content.

Another missed trick is sharing content on Facebook and not using their own analytics to see how your share is doing.  It is there, free and easy to use!!

I have just read this great feature in Social Media Times called “How to Measure Social Media Results Using Google Analytics” which gives great insight into proving the impact and benefit of your social media.

 

 

 

 

 

 

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16 Things You Need to Know About SEO In Order to Survive Online

Event Consult:

I love the bit on Social Media Integration!

Originally posted on Red Website Design Blog:

Optimising your website to appear higher on Google is no easy task!

There are hundreds of factors that determine your position and even more terms and phrases you won’t know the meaning of that you’ll hear along the way.

The guys over at Engage Web have put together this handy infographic which should help to demystify the SEO process and provide some guidance on how to improve results.

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Circus Event

Writing case studies on your events

I am the first to admit, I don’t tend to write them. When you are producing 1 to 3 events a week, there just doesn’t seem the time.

After reading the following article though on eventjuice.co.uk, today, I have decided to start.  I do quite a few annual events that whilst I don’t necessarily re-invent the wheel every time, I do make the necessary tweaks to ensure it is better than the year before and after reading the article,  I think it would be great for the business and for the other event managers in my team!

My question is to all the other corporate event managers out there… Do you write a formal case study after year event?

Full article by EventJuice can be found here! 

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Monday Motivation

I had the BEST weekend, I did all the things I loved.  Spent the entire weekend with my husband and now, getting up this morning I would actually rather stick pins in my eyes BUT I am up and am going to share my motivation for this morning…

 

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image source – http://bit.ly/1xe1IwY

Brittens most handsome diner

Brittens Restaurant Guildford

I have eaten out way too much this week and last night (Saturday) was a great end to a good week of dining out.  Bradley and I drove to Guildford for an early table at Brittens and had a fab time.

 

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Brittens was opened in November 2013 by Daniel Britten.  Daniel appeared in the BBC’s Masterchef in 2008 and worked his way up through the ranks with Brittens, the realisation of his dream and what a tasty dream it is.

On arrival, front of house staff were very attentive, showing us to our table upstairs, right in front of the kitchen and we were the only ones there.  It was very early for dinner though and in about half an hour, the place was packed.  Decor wise, it needs something but I just can’t put my finger on it. It sounds naff, but maybe bigger flower arrangements on the table would lift it a little… I don’t know, it just needs something.

 

 

 

Brittens 6We were pretty hungry and ordered quite quickly with the food coming out at a good speed.  There is a delicate balance and some places get it so wrong.  Whilst I appreciate people are hungry, and perhaps a restaurant may be quiet, it’s still an experience for people going out for dinner. We are very fortunate in that we get to eat out a lot both personally and with my job but some people would save up and perhaps only treat themselves once in a while.  You don’t want the experience to be over and done with in an hour – take your time…but not too much (off on a tangent sorry)! So – back to service at Brittens.   My only comment would be the staff are a bit too in-experienced and they looked a little lost. They were lovely though and our waitress was really chatty and personable but I felt a few of the others were a bit too timid which isn’t good in the restaurant trade.

 


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Food was amazing – my husband Bradley had the Devon Crab for starters (£7.00) which wasn’t as he expected it to be but thoroughly enjoyed it, saying it was really tasty.  I went for the pork cheeks which were a huge size (quite like my cheeks) and also really good at £8.00.  To be honest, this would have been enough for me but I did order a main.  I had the Surrey Farm dry aged sirloin with peppercorn sauce and chips (£20.00) and Bradley had the Roast Loin of Shackleford Lamb with Moroccan flavours (£18.00) which included a lamb shoulder in flaked pasty that he is still talking about now.  You really can’t fault the food. It was all perfect.

Drinks – the wine list looked very well thought-out and paired to menu perfectly.  You don’t always get this in smaller restaurants and I would love to try all of them. The drinks and food menu was all in the same menu as well which is awesome. Its irritating having separate one I find.

 

Brittens 1Would I go back? Yes.  I would send clients there for a lunch or dinner and I would also go with a group for a celebration.  I would suggest flowers or something (colour) on the tables and to put salt & pepper on the tables too.  I am not sure if it is intentional, some Chef’s believe their food is perfect (which it mostly is) and that people don’t need extra seasoning.  We do!! I love salt, doesn’t mean the food isn’t great, just means some people like more salt! lol

Fance rating 8/10 for food

PS – parking is only a £1 right across the road on a Saturday after 6.00 pm! bonus

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6 Tips for a Social Media Strategy That Will Really Impress Your Followers

Event Consult:

Great post and totally agree. If people are mentioning your brand, they expect an acknowledgement of some description!

Originally posted on Red Website Design Blog:

Are you new to social media and looking for some tips to create a kick ass strategy? Or perhaps your current efforts aren’t working and you’re looking for ways to improve?

Take a look at this infographic from Axonn which gives you 10 awesome stats and 6 great tips that will help you shape a strategy that will really impress your followers.

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